Privacy policy

At SDFS, we want you to know how we collect, use, share and protect information about you. By interacting with SDFS through stores, website, mobile application(s), product and service. you consent to use of information that is collected or submitted as described in this privacy policy. we may change or add to this privacy policy, so we encourage you to review it periodically.Your privacy and safety are important to us.1. Type of information collected?We may collect personal information such as your name, address, email address, phone number, and payment details when you make a purchase or create an account on our website. We may also collect non-personal information, including but not limited to, your IP address, browser type, and device information, to enhance your browsing experience and improve our services.2. How is your information collected?We collect information that you enter on our digital properties or give to us in other ways (e.g., when you contact Guest Relations, order on SDFS.IN, purchase a product in a SDFS store or create a gift registry). Automated Information Collection We may connect information collected automatically with information we already have about you in order to identify you as a SDFS Guest. If we are able to identify you as a SDFS Guest we may, for example, link your activity on our website to your activity in a SDFS store or on one of our mobile application(s). This allows us to provide you with a personalized experience regardless of how you interact with us – online, in store, mobile, etc. In order to provide the best Guest experience possible and run our business operations, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores, and on our mobile application(s), the performance of our marketing efforts, and your response to those marketing efforts. Mobile Location Information If you use a mobile device, your device may share location information (when you enable location services) with our websites, mobile application(s), services or our service providers.3. How is your information used?Information we collect is used for a variety of purposes, including activities such as: processing transactions, helping our Guest Relations representatives resolve issues, identifying fraud and improving our services. In addition, information we collect improves your experience by delivering more personalized interactions and advertising in digital (e.g. SDFS.IN, mobile app, other online sites) and social media (e.g., Facebook, Pinterest), as well as TV and Video platforms. We also use information we collect for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores and on our mobile application(s), the performance of our marketing efforts and your response to those marketing efforts. Our Purposes (including but not limited to marketing) Deliver coupons, mobile offers newsletters, in-store receipt messages, emails, mobile messages, targeted advertising and social media notifications Provide interactive features of the website or mobile application(s), such as product reviews or Weekly Ad, send marketing communications and other information regarding products, services and promotions Perform other business activities as needed, or as described elsewhere in this policy.